Media should calm the nation amidst chaos and crisis, say Experts

PRCI Webinar on “Media’s Role in Calming the Nation Amidst Crisis”

Media has a greater responsibility and role to calm the nerves of the nation during any crisis situation, said the experts in a webinar organized by Chandigarh Chapter of Public Relations Council of India.

Nearly 160 participated from across the country in a session addressed by Chandigarh Chapter’s chairman, and motivational speaker Vivek Atray, former resident editor of Indian Express and columnist, Vipin Pubby, and student chair of the Young Communicators Club Shoolini University Purvi Bhushan.

Expressing concern about the prevailing negativity on all fronts and communicated through almost every type of media that is vitiating and impacting the human mind, Vivek Atray said that there was need to look into the content and consciously endeavour to spread the positivity through all types of communication.

There is a need to balance out the information and make it palatable so that it does not create panic among the people, he added.

Vipin Pubby said that majority of the mainline media is doing creditable job in checking and cross-checking their facts but definitely, the unbridled mushrooming social media are vying with each other to be the first with news often are throwing caution to the wind and misreporting or exagarating the facts that disturbs the mood of the nation.

Vipin Pubby also said that there is definitely a need to go back to our journalistic codes of ethics, and review how we are presenting the news both in our writings and visually, that are disturbing most of the time and are not permitted under our ethics.

Purvi Bhushan provided a youth perspective and agreed that so much of social media is being consumed but there is a need for a system and awareness to help youth understand what is fake and what is fact.

The unverified data, she said was causing much panic amongst the people, besides distributing information that could be useful.

The the webinar was the first in the series of nationwide webinars that PRCI is organizing along with internal talent-hunt competition, some of the noted communication experts and veteran PR professionals participated including K Ravindran, S Narendra, S D Reuben, G S Bawa, Vijay Lakshmi, Yogesh Joshi, BK Sahu, BK Ravi, Naresh Kumar.

PRCI’s Chief Mentor and Chairman Emeritus M B Jayaram, National President Dr T Vinaykumar, Senior National Vice President C J Singh, Zonal Head North Renuka Salwan, also addressed the webinar.

How Communication Can Help Create a Better World?

We have passed through diverse challenges during 2020 on personal, professional, and organisational fronts. 

And each one of us has done our bit to resolve the issues and emerge victorious on our own respective fronts and survived these challenges. 

Let us Discuss Tomorrow How Can We Create a Better World through Communication in 2021 with an expert panel of communication professionals in conversation with PR professional and National Vice President of PRCI, CJ Singh

SUBIR MOITRA has 25 years of experience in Reputation Management, Brand building, Public Relations, Corporate Communications and Crisis Communications.  He led corporate communications for KPMG, United Technologies, Pratt & Whitney and Sterlite Power in India. 

He has been conferred various awards for his role as a top communication professional including 2020 Exchange4Media’s (e4m) Top 100 Influential Gamechangers in PR & Communications industry in India; Pratt & Whitney’s coveted International Eagle Awards; and  Blackbelt in Communications Strategy, Gartner Communications and Bachelor of  Commerce

MANRAJ GREWAL SHARMA is the resident editor of The Indian Express. Author of a book on Punjab militancy called “Dreams after Darkness”, she has also worked as a consulting editor with development organisations such as United Nations Environment Programme and Asia Pacific Adaptation Forum. She has been a publishing consultant with the Asian Development Bank, Manila, as well, and was the managing editor of “Gender, Technology and Development” , an international peer-reviewed journal published by Asian Institute of Technology, Bangkok, for five years.  

VIVEK ATRAY, ex IAS, is a Motivational Speaker, Author, Mentor, Advisor, Columnist and Visiting Professor. Founder of SUVICHAR Think Tank, He is visiting Professor at Shoolini University, member of the CSR Advisory Board of ACTION AID. He is also a founder of the Vibrant Networking Forum, Chandigarh Literary Society and Co-Convenor of INTACH Chandigarh. He is a member of the Governor's Advisory Council for Chandigarh UT.

A weekly columnist Random Forays in Hindustan Times he is author of two novels Move on Bunny & Dubey ji Bounces Back. and has recently published his third book, Finding Success Within: 52 Life Skills for Young Indians. 

He is currently the Chairman of PRCI Chandigarh Chapter. 

The event would go Live on Facebook.   

Please join in.  Click here to log in:  http://bit.ly/PRCI30Dec2020

Please put your questions in the comment section during the Live session.

Vivek Atray to head Chandigarh Chapter of PRCI

PRCI to setup Young Communicators Club in the universities in the region: Vivek Atray

Chandigarh Chapter of Public Relations Council of India elected Mr Vivek Atray, former IAS officer, motivational speaker, and author, has been elected as Chairman for 2020-21. 

Vivek Atray who had been engaged with the Chapter of PRCI since 2010 said that there is a greater need for every organisation to deploy effective communication for its survival, growth, and success. 

With extensive senior resource persons available in the city, the Chapter would be not only organising professional training programmes for the corporate and public sector but would also be establishing Young Communicator Clubs (YCC) in various Universities to prepare the youth for the challenges of life. 

Others office bearers of the Chapter include Vice Chairman Prof Jayanth Pethkar from School of Communication Studies, PU; Secretary Sudeep Rawat, PR consultant; Joint Secretary Gurmeet Singh Khaira, PRO DIPR Punjab; Pavittar Singh, Director M&S, Press Information Bureau. 

Other members of the Executive include
Shikha Nehra, Jt Director DIPR Punjab Raj Bhavan;
Amit Roy CEO of iCatchers PR;
Aditya Sharma, CEO of Manthan PR;
Arun Johar, Joint Director (Retd), Deptt of PR, Govt of Haryana; 
Lalit Sharma, CEO Founder of Mantrin PR;
Ritu Nag, Director-Tech Mahindra SMART Academy for Healthcare;

Jatinder Vij, former PR head of HMT Ltd., Past Chairman of Chandigarh Chapter, shall be National Council representative and
Aneesh Bhanot, Editor of Sector News, and Past Chairman shall be the Zonal Representative of the Chapter. 

National Vice President of CJ Singh, and the North Zone Chairperson of PRCI Renuka Salwan shall be the Advisors to the Chapter.

Congratulations to Mr Ashish Goyal on Promotion

Our esteemed member, Mr Ashish Goyal who had been Director of Press Information Bureau at Chandigarh, has been promoted to hold more responsibility at New Delhi. 

He has been promoted as Additional Director General in the Bureau of Outreach and Communication in the Ministry of Information and Broadcasting, Government of India at New Delhi. 

We would miss him here but send our best wishes to him on his promotion. 

PR and Communication Challenges during Covid19

 

Dr. K K Rattu, Director of the School of Media Studies of Jaipur National Studies organised a webinar on "PR and Communication Challengs during Covid 19, today. 

Vice Chancellor of the Jaipur National University Dr H N Verma was the Chief Guest on the occasion, who commended PRCI and the PR professionals for devising communication strategies to meet the challenges of our times. 

President Emeritus and Mentor of PRCI, Mr MB Jayaram gave the opening remarks and touched upon diverse aspect of PR practice that can help organisations to plan for a better future. 

National Vice President of PRCI CJ Singh and PRCI North Zone Chair Renuka Salwan from Chandigarh participated in the webinar. 

What is Public Relations?

 

Public relations suffer from a deep perception crisis, and right from the academics to media, to corporate leadership, have diverse views on what this profession is all about. 

One can gauze the understanding of the chief PR person of a public sector organisation when he, sharing his "success" story, mentioned that the best PR lesson he learnt was to take care of his boss's dog, his wife and his kids and he never ever he had any problem in his career since then. 

This shocking revelation in front of an audience left the veterans speechless, while many others just wondered at such a disclosure.  Not his fault since in many public sectors and government organisations, earlier, provided a promotional avenue to their clerical staff to get into public relations whose primary job used to be running an errand or managing the reception. 

In the last four decades of my engagement with diverse fields of communication, right from being a journalist to public relations practitioner and visiting faculty to various educational institutes, it remains an enigma for many, including some of the corporate where PR does not go beyond 'Press Release' or media relations. 

There are numerous myths that surround the profession even today to a large extent, though senior communicators and businesses are taking serious note of the practice. 

Several professional bodies like the Public Relations Council of India, Association of Business Communicators, International Public Relations Association, and Indian PR Consultants Association, are making efforts to educate the management and introduce the professional practice. 

Young communicators opting for public relations often fall prey to the whims of the uninformed management leadership and are relegated to tasks far below their roles. 

In fact, the practice of public relations profession began with their role as firefighters in an hour of crisis but a young professional Ivy Lee put to rest the misbeliefs in the minds of the managements that PR is not to hide the truth but to be honest and truthful and proactive in sharing information with stakeholders. 

Public Relations is not: 

• Advertising
• Liaison
• Lobbying
• Propaganda 
• Ensuring publication of Press Releases in media
• Manipulating facts (spin-doctoring)
• White-washing/Hiding facts, especially during a crisis  (fire-fighting)
• Entertaining media people and keeping them in good humour

Public relations practitioner is a professional who is trained to manage communication effectively between an organisation and its stakeholders (or 'publics') to achieve desired results. 

Multi-Dimensional

A professionally trained communicator with knowledge of psychology, sociology, public administration, anthropology, linguistics, behavioural sciences, management principles, technology, data mining, business environment auditing, with a vision to judge the future impact of an organisation's existence,  can make people, corporate, public bodies, the governments, effect the change, what Mahatama Gandhi said, "you want to see in the world".  

The Changemakers

The young communicators entering the professions must feel proud of the fact that they are the changemakers who can bring about the desired change in the lives of the people, their perceptions, and their thought processes, just through sound communication techniques.

PR is all Pervasive

Organisations thrive through their stakeholders, which are diverse and different for every organisation.   Their study and communication consumption patterns defines the organisation's success story. How the stakeholders perceive a brand, an event, a person, depends upon the successful communication strategy. 

So the public relations practitioners should learn the fundamental nuances of communication tools, techniques and tactics, while the managements need to learn to harness the hitherto unutilised or underutilized Power of PR. 

How to model Startup for Success

 

Every time is the first time. And every new customer you meet, it is the first time that you would be making your presentation.

The key is to create your pitch to every prospect with the same spirit, hardwork, efforts, to establish your credibility.

Here is a sure-shot formula for success in your business, i.e. WxWx3Ws+H

a. The first W is the Why of your business. Mission of your organisation or your offering. Why are you in the business you are in. Be clear. Be specific. Till the time you take it beyond your own self, you won’t find the true mission of your work. This is the core, the entire spirit of your engagement, or in short, the purpose of your being.

Each one of us is Born to Serve others. Ask yourself, how does your product or service is making a difference in the life of others. What problems it is going to solve?

b. The second W is to be multiplied, because this is another crucial element to your success. Who? Who are the people whom you intend to serve. These are the people, your customers, for whom you have devised the product. Do you know all these ‘people’ who are going to make a success of your business? They are both internal and external.

Internally, they are your cofounders, collaborators, investors, board of directors, and the entire team members, down to your office boy and tea-wallah, sweeper, etc.

Externally, the ‘WHO’ form the largest chunk who are the reason for your existence. Your distributors, dealers, channel partners, logistics support, vendors, retailers, customers, and their families, the community,
the media, the government, financial institutions, etc.

Once you start drawing your list of ‘Who’, you will be surprised to know how you need to create strategy to reach out to all those people.

c. Theeafter we have 3Ws, i.e. What, When, and Where. They relate to your product/services, the team of experts, your USPs and technical advantages over competition, when can one get them (or the timing factor) and where.

d. The H, How, explains the process you are going to adopt to solve the people’s problems. In the online domain you would find thousands of replicas of various products, but only one amongst them excels and shines just because of the excellence in execution, which is the differentiator.

When you pitch to your client, your presentation should not be more than 6 to 7 slides, because no one has the patience and time to go through lengthy presentations.

Your passion and knowledge about your product and how it connects with the prospective customer, would not require longish explanations. Keep them Short and Sweet.

The first slide, Why would take care of your values and objectives, while your research on Who would matter the most.

Before the pitch, study your customer/prospect whom you are going to make the pitch.

Don’t keep it general.

Modify it to suit specific issues that your prospect is facing, which would require a little research about the organisation to whom you are approaching. Address their specific needs, and you have hit the nail.

Take care.

10 Business Tips for Startups

 

 Image by Karolina Grabowska from Pixabay 

Here are the ten business tips for startups. 

1. Start with Why. If you are already in business write down the reasons or purpose of your business. Why are you in business? What niche area you are serving? What are the pain points that you intend to solve? How your business would address specific issues.
2. How you are different? Explore the businesses in your domain…the competition. What are they doing and what are their marketing strategies? What is the USP of the products in the market? Have you innovated?
3. Strategy to Excel: Compare your product/service or offering vis-a-vis the competition. How it is or going to be different from others? Are you building into your system some ease-of-usage, better turn-around-time, or improved quality with same or less pricing? What shall be your USP?
4. Design Excellence: Is there an improved design? In product, packaging, delivery, usage experience?
5. The Team: Do you have the team on board which are not square pegs in round holes.? People matter. Having the right team for each process is essential.
6. The Right Resources: Do you have the right financial resources to implement your plan, your ideas, and innovation? Who shall be providing the resources for your success? What kind of partnerships you shall evolve?
7. Do you know your customers? What are their psychographs and demographics? What are their preferences? Why should they be using your product? How do they make their choices?
8. What is the market size you intend to cater to? Local, national, or international?
9. Your Business Environment: Your organisation is affected and impacted by the business environment; be it government policies, economic or political situation, social or cultural considerations, international trade, etc. Are you aware of it as to how you can operate within existing business environment?
10. Communicate: List out all your internal and external stakeholders who matter to your organisation, your product or services. Be specific and develop communication strategy that resplonds to their needs, and which can influence them positively and create a favourable image for your organisation / brand.
    
    These are just some of the tips that a business management pro should look into. These may not be complete, but 10 most crucial pointers to start with for any startup, or an existing organisation. 

 Indian Media Centre cordially invites you to a scheduled Zoom meeting.

 Is the newspaper dying?

Time: Jul 27, 2020 03:30 PM India

Speakers: 

Divya Aggarwal,
Sr Assistant Editor, Indian Express,  

Prof Archana R Singh, 
School of Communication Studies, Panjab University 

Ajay Bhardwaj
Senior Journalist

Moderated by 
CJ Singh
Founder CEO, CorePR & 
National Vice President PRCI

Join Zoom Meeting
https://us04web.zoom.us/j/9154721387?pwd=TzJEOVF5d0lQdzBRSjc0MURjN3F5UT09

Meeting ID: 915 472 1387
Passcode: 0R895j

 Indian Media Centre cordially invites you to a scheduled Zoom meeting.

Is the newspaper dying ?

 Jul 27, 2020 03:30 PM India

Speakers:
Divya Aggarwal, Sr Assistant Editor, Indian Express, 
Prof Archana R Singh,  School of Communication Studies, Panjab University 
Ajay Bhardwaj, Senior Journalist 

Moderated by 
CJ Singh, Founder CEO of CorePR & 
National Vice President PRCI

Join Zoom Meeting

https://us04web.zoom.us/j/9154721387?pwd=TzJEOVF5d0lQdzBRSjc0MURjN3F5UT09

Meeting ID: 915 472 1387   Passcode: 0R895j

YCC Orientation Webinar on 7th July

 PRCI Hyderabad Chapter is organising an orientation programme for YCC.  Kindly join in to have better understanding the concept and way forward for your Chapter.  Best regards, CJ 

PRCI Hyderabad is inviting you to a scheduled Zoom meeting.

Topic: YCC Orientation Session

Time: Jul 7, 2020 07:00 PM India

Join Zoom Meeting

https://us02web.zoom.us/j/5073140995?pwd=T2xmQ05YTlV4UHpKRXp2U1hSMnJUZz09

Meeting ID: 507 314 0995

Password: YCC2020

Please Join the Meet

The Future of Print Media in India Webinar on 30th May

 The Future of Print Media in India

Hosted by Indian Media Centre Chandigarh

Saturday, May 30, 2020 11:25 am | 1 hour | (UTC+08:00) Kuala Lumpur, Singapore

SPEAKERS
Dr. 
Mr CJ Singh, National Vice President, PRCI & Founder CEO of CorePR

Moderated by 
Mr Ajay Bhardwaj, Senior Journalist, India Media Centre

Meeting number: 166739 3227

Password: india2020 

https://meetingsapac25.webex.com/meetingsapac25/j.php?MTID=mf619c173de4963ad0bbb00214fb5ec5d

Access code: 166 739 3227

The Future of Print Media in India

Hosted by Indian Media Centre Chandigarh

Saturday, May 30, 2020 11:25 am  1 hour | (UTC+08:00) Kuala Lumpur, Singapore

Meeting number: 166 739 3227

Password: india2020 (46342202 from phones and video systems)

https://meetingsapac25.webex.com/meetingsapac25/j.php?MTID=mf619c173de4963ad0bbb00214fb5ec5d

Join by video system

Dial 1667393227@meetingsapac25.webex.com

You can also dial 210.4.202.4 and enter your meeting number.

Join by phone

+65-6703-6949 Singapore Toll

Access code: 166 739 3227

5 Tips to Survive Lockdown

 

Holed up at home?   Everyone is.  World over.

It could be a blessing in disguise.

For many of us, who remain busy day-in-and-day-out in our worldly pursuits, hardly get time to introspect.

All of us are on Fast Forward Mode.  There had not been any Pause button in our lives. Come what may.  Until now.

As curfew and lockdown has forced us into our homes, it is time to reflect and do things that you always wanted to do, but never did.

Here's a list of 5 things that you should be doing every day.

1. Maintain a Journal
Pick up a small notebook, diary or download 'Keep', a Gmail app on your mobile to take note daily.
The morning ritual should be to jot down what you intend to accomplish today.   Have a schedule.  Go over it and get into action.

2. Get Ready
When you are locked down and no one is there to look you up, you tend to relax and stay in your night suit.   Getup in time.  Get Ready.  And start working on your 'to do' list.  If you are working, reflect on the new things you would do at your job to make work much more efficient and productive.   And if you are an entrepreneur, it is time to plan and prepare a strategy to take your business to newer heights as soon as the normalcy returns.

3. Learn a New Skill 
You wanted to play a musical instrument, set up a blog, or learn cooking....just go ahead and do it.  Enough YouTube videos are available to revive your hobby or learn a new skill and utilise your time more fruitfully.  For entrepreneurs, this is the time to look for more opportunities for your enterprise to grow.

3. Reconnect with a Friend/Colleague/Relative
Haven't we lost touch with the people around us?  Many have not talked to their parents. Though they might be there on social media, remember, there is nothing like getting in touch with them and reconnecting.  You would simply love it. 
For business people, stay in touch with your employees and customers.

5. List Your Gratitude
Before sleeping gets back to your journal and jot down your list of Gratitude.   All the people you talked to, all the loving care that you got from your family, the food that was served to you, the air that you breathed and a whole lot of things you feel you are grateful for.  Thank the Almighty for all those gifts that you received today.

There is much more that every one of us can do.   But in the next 21 days, this is the habit-forming schedule if practised regularly, religiously and with a commitment.  It would turn you into an amazing person.

Transformation is the foundation to growth

As I explore the various professional views on the emerging trends, the key message for the PR practitioners, that has been very aptly provided the thematic treatment in the forthcoming 12^th Global Communication Conclave at Pune in March is “Transform or Perish”

#Transformation is the well-planned strategic action to manage change, and upgrade oneself to meet the changing exigencies in the business environment.

It is time also to have a relook at our own professional standing and practice.  PR being the science and art of managing communication for an individual or organization, the science of communication is an imperative change that needs to be understood and imbibed, and I won’t mind calling the PR practitioners as PR or Communication Scientists.

Looking at the transformation needed in managing communication is to understand some of the emerging trends in the industry, which include :

• Making the best use of Big Data and data analytics.  Research shall continue to be the mainstay for the organizational success. Deploying data analysts would be sine qua non to predict future courses and meet customer needs.
• Artificial intelligence would continue to evolve to assist in analyzing brand conversations;
• Emerging intelligent chatbots may help engage with different stakeholders and even developing creative content under keen supervision of the PR scientists.
• Paid versus earned media continues to baffle many PR practitioners since paid print media is often detested or kept out of media strategies, while huge sums get allocated on ‘influencers’ marketing, which is also in a way is turning out to be a paid online channel.  Need is to analyise the key stakeholders and their media consumption instead of just playing the number game.
• Ethics in communication would help us get back to the basic and build credibility and trust in our professional practice would be the key to strengthening reputation and public image of any organization.
• Fight obsolence in PR education and training would be another key initiative or professional bodies to match the changing industry needs.
• Mandatory membership of professional bodies like PRCI and participation in training and education sessions in order to earn minimum annual credits as a part of Continued Communication Education & Training (CCET) programme, would be another transformation to be brought in so that professional practice is upgraded. 

Express Yourself

Those of you who are in Chandigarh, Punjab, Haryana, Himachal Pradesh, and Rajasthan, may please send entries to CJ Singh, prci.chandigarh@gmail.com / M:078141 33924

12th Global Communication Conclave in March at Pune

Public Relations Council of India (PRCI) – the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians is organising the 12th Global Communication Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue, All Spice, Shantai Hotel, near Camp.

The theme for the Conclave is: TRANSFORM OR PERISH.

Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.

Come, let’s discuss and share our knowledge and experiences which are much richer than text messages or twitter posts.

Come, let’s listen to expert speak and discuss with them our future course.
PRCI will also present its much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. And, we will present the popular PRCI collateral awards – a talent recognition for communication professionals.

PRCI: A word about 13-year-young PRCI with Chapters across close to 30 cities and towns: We have a dedicated youth wing called Young Communicators Club (YCC) that galvanizes the mass communication students at various universities and colleges, pan-India. So, the Conclave is also a unique opportunity for communication and marketing students to listen to mentors, global experts and learn from their experiences.

PRCI and YCC periodically hold a series of knowledge forums in association with media organizations like Press Clubs and universities/colleges.

• Daughters’ Day: We celebrate Daughters’ Day on June 1 – the official date of birth of late Indo-US astronaut Kalpana Chawla – to focus attention on girl children’s education. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC, High School.
• WCC: PRCI has recently promoted a global platform – World Communicators’ Council (WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC will spread its wings to many other countries, including Australia, UK and the US.
• World Communicators’ Day: Realising that we Communication professionals do not have an international day of ours, PRCI initiated World Communicators’ Day to be celebrated on October 28 – the day the world’s first Press Release was shot out by Ivy Lee in the US in 1906. We had a series of events, pan-India, including sessions on the art of press release writing.

Social Communication: In a yet another unique initiative, we launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – has been adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city and the need to improve.

Similarly, we met with great success in our campaign  #IamParsikHill, IamDying as the plundering of the hills on the outskirts of Mumbai has been stopped. The NGT ruled that no quarrying can be done without environment clearances.

The Pune conclave, thus, promises many takeaways, apart from being a good meeting point to share thoughts and ideas to be able to face lurking future challenges.
The 12th Global Communication Conclave schedule is:
Day 1 – March 09. 2018
Day 2 – March 10, 2018
Registrations: 2 PM onward
Conclave Inauguration - 3.00 PM
Business Session-1: 4.00 PM
Tea Break: 5 PM
Chanakya Awards: 5.45 pm onward.
Cocktails and dinner: 7.30 PMonward.

Business Sessions: 10 AM onward
Lunch: 1 PM
YCC Conclave: 2 PM onward
Tea Break 3.30 PM
Collateral Awards: 4 PM to 5.30 PM
Curtains down: 5.30 PM

PRCI has worked out the following early bird delegate fee structure which, we are sure, you will appreciate and quickly send in your confirmation of participation, along with the attached Registration Form.
Delegate Fee PRCI Member Rs. 3,500

Non-Member Professional Rs 4,500

Student delegate Rs 1,000

International Delegate US$100

 

This fee covers Entry to Conclave on both the days, One lunch, One gala cocktail-dinner, two High Teas
The offer closes on February 15, 2018.
On the spot registration, subject to availability of seats, Rs 5,000 per PRCI member delegate, Rs 6,000 for non-member and $150 for International delegates.

You will be happy to know that PRCI has negotiated a good deal with Shantai Hotel for room tariff:
 
Room type
Standard A/C
Single Occupancy   Double Occupancy   
Rs 2,500                   Rs 2,800
Deluxe
Rs 3,000                  Rs 3,300
Taxes extra

Please do not forget to quote PRCI Conclave Tariff while booking.
The payment will have to be made DIRECTLY to the hotel as per their terms and conditions.
PRCI will not be responsible further.
The rooms come with complimentary lavish breakfast and Wifi connectivity.
Shantai Hotel is just 1.5 KM from Pune Railway station and 12 KM from Pune International airport.

For room reservations, please fill in the orm and send it to the Hotel, marking CC to PRCI as mentioned in the form.  Limited seats and limited accommodation!. Please, therefore, rush in your confirmation by return mail to allow the Conclave Secretariat to plan logistics.  

Looking forward to meeting you at the 12th Global Communication Conclave, Pune, on at 2 PM on March 9, 2018.

Dictionary of Mass Communication, Public Relations, Journalism & Media Studies

 23rd book “Dictionary of Mass Communication, Public Relations, Journalism and Media Studies” has been compiled by Dr. CVN Reddi of Hyderabad, and has been published by Professional Books Publisher, Hyderabad. 

The book has been described as “The first ever Dictionary in India with Four disciplines.” Dr B.P Sanjay, Professor of Communication and Pro - Vice Chancellor University of Hyderabad, who wrote the foreword, said “A Dictionary compiled with complete understanding of the terms and concepts will be a useful tool to teachers, students and practitioners.” 

Dr Doug Newsom Professor Emerita Texas Christian University, USA commented that “The Global Practice of Public Relations is facilitated by this dictionary to help all of us write and interpret messages with better understanding.”


A unique selling proposition of this book is its nine appendices, each dealing with an important area of Mass Communication including PR 2.0 new model. 

The cost of the dictionary is Rs 290/- only. Orders can be placed with Professional Books Publisher, 3-5-315, Street No 7, Vittalwadi, Narayanguda, Hyderabad – 500029. Mobile – 9848130433, 9642665303. Email – professionalbphyd@gmail.com

Published by PHI Learning Pvt Ltd, New Delhi has gone into 2nd edition, third printing.

Chapter's activities on PR Rapport of PRCI

World Communication Day observed at Chandigarh

The School of Communication Studies at Punjab University, along with Chandigarh Chapter of Public Relations Council of India (PRCI) observed the World Communicators Day by organising a workshop on The Art of Press Release Writing October 30, 2017.

PRCI observes October 28 as the World Communicators Day since it was on this day in 1906 that the first formal press release was issued by a Public Relations practitioner Ivy Lee in USA following a train accident. It also marked the beginning of formal PR and the birth of Crisis Communications.

Dr. Archana R. Singh, chairperson of School of Communication Studies, said that such

workshops and interactive session give a practical exposure to students and help

them when they step out to work for the industry.

National Executive Committee Member of PRCI and a PR consultant C.J. Singh, conducted the workshop citing various examples for pitching the press releases for various media. He informed about various elements required for writing a press release. He informed that the release needs to be projected in inverted pyramid style. He talked about the importance of ethics and credibility for professionals.

Earlier Ms. Renuka B. Salwan, Director Public Relations, PU and PRCI National Vice

President – North, pointed out that Council is a premier non-political organisation of professionals in the field of Public Relations, Communication, advertising and many other allied services. It has been actively perusing the spread and popularity of communication and Public Relation in India with 30 chapters pan-India.

She said that press release is an important source of information for the media that helps them reach out to their readers with news where their teams cannot reach. She gave tips for building stories into news by finding a right slot in media. She urged them to blend action with issue while writing the press release.

Over 30 students along with faculty members participated in the workshop on press release writing.  The students were given certificates of participation.