Indian Media Centre cordially invites you to a scheduled Zoom meeting.

 Is the newspaper dying?

Time: Jul 27, 2020 03:30 PM India

Speakers: 

Divya Aggarwal,
Sr Assistant Editor, Indian Express,  

Prof Archana R Singh, 
School of Communication Studies, Panjab University 

Ajay Bhardwaj
Senior Journalist

Moderated by 
CJ Singh
Founder CEO, CorePR & 
National Vice President PRCI

Join Zoom Meeting
https://us04web.zoom.us/j/9154721387?pwd=TzJEOVF5d0lQdzBRSjc0MURjN3F5UT09

Meeting ID: 915 472 1387
Passcode: 0R895j

 Indian Media Centre cordially invites you to a scheduled Zoom meeting.

Is the newspaper dying ?

 Jul 27, 2020 03:30 PM India

Speakers:
Divya Aggarwal, Sr Assistant Editor, Indian Express, 
Prof Archana R Singh,  School of Communication Studies, Panjab University 
Ajay Bhardwaj, Senior Journalist 

Moderated by 
CJ Singh, Founder CEO of CorePR & 
National Vice President PRCI

Join Zoom Meeting

https://us04web.zoom.us/j/9154721387?pwd=TzJEOVF5d0lQdzBRSjc0MURjN3F5UT09

Meeting ID: 915 472 1387   Passcode: 0R895j

YCC Orientation Webinar on 7th July

 PRCI Hyderabad Chapter is organising an orientation programme for YCC.  Kindly join in to have better understanding the concept and way forward for your Chapter.  Best regards, CJ 

PRCI Hyderabad is inviting you to a scheduled Zoom meeting.

Topic: YCC Orientation Session

Time: Jul 7, 2020 07:00 PM India

Join Zoom Meeting

https://us02web.zoom.us/j/5073140995?pwd=T2xmQ05YTlV4UHpKRXp2U1hSMnJUZz09

Meeting ID: 507 314 0995

Password: YCC2020

Please Join the Meet

The Future of Print Media in India Webinar on 30th May

 The Future of Print Media in India

Hosted by Indian Media Centre Chandigarh

Saturday, May 30, 2020 11:25 am | 1 hour | (UTC+08:00) Kuala Lumpur, Singapore

SPEAKERS
Dr. 
Mr CJ Singh, National Vice President, PRCI & Founder CEO of CorePR

Moderated by 
Mr Ajay Bhardwaj, Senior Journalist, India Media Centre

Meeting number: 166739 3227

Password: india2020 

https://meetingsapac25.webex.com/meetingsapac25/j.php?MTID=mf619c173de4963ad0bbb00214fb5ec5d

Access code: 166 739 3227

The Future of Print Media in India

Hosted by Indian Media Centre Chandigarh

Saturday, May 30, 2020 11:25 am  1 hour | (UTC+08:00) Kuala Lumpur, Singapore

Meeting number: 166 739 3227

Password: india2020 (46342202 from phones and video systems)

https://meetingsapac25.webex.com/meetingsapac25/j.php?MTID=mf619c173de4963ad0bbb00214fb5ec5d

Join by video system

Dial 1667393227@meetingsapac25.webex.com

You can also dial 210.4.202.4 and enter your meeting number.

Join by phone

+65-6703-6949 Singapore Toll

Access code: 166 739 3227

5 Tips to Survive Lockdown

 

Holed up at home?   Everyone is.  World over.

It could be a blessing in disguise.

For many of us, who remain busy day-in-and-day-out in our worldly pursuits, hardly get time to introspect.

All of us are on Fast Forward Mode.  There had not been any Pause button in our lives. Come what may.  Until now.

As curfew and lockdown has forced us into our homes, it is time to reflect and do things that you always wanted to do, but never did.

Here's a list of 5 things that you should be doing every day.

1. Maintain a Journal
Pick up a small notebook, diary or download 'Keep', a Gmail app on your mobile to take note daily.
The morning ritual should be to jot down what you intend to accomplish today.   Have a schedule.  Go over it and get into action.

2. Get Ready
When you are locked down and no one is there to look you up, you tend to relax and stay in your night suit.   Getup in time.  Get Ready.  And start working on your 'to do' list.  If you are working, reflect on the new things you would do at your job to make work much more efficient and productive.   And if you are an entrepreneur, it is time to plan and prepare a strategy to take your business to newer heights as soon as the normalcy returns.

3. Learn a New Skill 
You wanted to play a musical instrument, set up a blog, or learn cooking....just go ahead and do it.  Enough YouTube videos are available to revive your hobby or learn a new skill and utilise your time more fruitfully.  For entrepreneurs, this is the time to look for more opportunities for your enterprise to grow.

3. Reconnect with a Friend/Colleague/Relative
Haven't we lost touch with the people around us?  Many have not talked to their parents. Though they might be there on social media, remember, there is nothing like getting in touch with them and reconnecting.  You would simply love it. 
For business people, stay in touch with your employees and customers.

5. List Your Gratitude
Before sleeping gets back to your journal and jot down your list of Gratitude.   All the people you talked to, all the loving care that you got from your family, the food that was served to you, the air that you breathed and a whole lot of things you feel you are grateful for.  Thank the Almighty for all those gifts that you received today.

There is much more that every one of us can do.   But in the next 21 days, this is the habit-forming schedule if practised regularly, religiously and with a commitment.  It would turn you into an amazing person.

Transformation is the foundation to growth

As I explore the various professional views on the emerging trends, the key message for the PR practitioners, that has been very aptly provided the thematic treatment in the forthcoming 12^th Global Communication Conclave at Pune in March is “Transform or Perish”

#Transformation is the well-planned strategic action to manage change, and upgrade oneself to meet the changing exigencies in the business environment.

It is time also to have a relook at our own professional standing and practice.  PR being the science and art of managing communication for an individual or organization, the science of communication is an imperative change that needs to be understood and imbibed, and I won’t mind calling the PR practitioners as PR or Communication Scientists.

Looking at the transformation needed in managing communication is to understand some of the emerging trends in the industry, which include :

• Making the best use of Big Data and data analytics.  Research shall continue to be the mainstay for the organizational success. Deploying data analysts would be sine qua non to predict future courses and meet customer needs.
• Artificial intelligence would continue to evolve to assist in analyzing brand conversations;
• Emerging intelligent chatbots may help engage with different stakeholders and even developing creative content under keen supervision of the PR scientists.
• Paid versus earned media continues to baffle many PR practitioners since paid print media is often detested or kept out of media strategies, while huge sums get allocated on ‘influencers’ marketing, which is also in a way is turning out to be a paid online channel.  Need is to analyise the key stakeholders and their media consumption instead of just playing the number game.
• Ethics in communication would help us get back to the basic and build credibility and trust in our professional practice would be the key to strengthening reputation and public image of any organization.
• Fight obsolence in PR education and training would be another key initiative or professional bodies to match the changing industry needs.
• Mandatory membership of professional bodies like PRCI and participation in training and education sessions in order to earn minimum annual credits as a part of Continued Communication Education & Training (CCET) programme, would be another transformation to be brought in so that professional practice is upgraded.