Chandigarh Chapter of PRCI organised an interactive session on 9th August at Chandigarh Press Club on “What do corporates look for when selecting a PR Agency’ The panelists included Mr. Priya Ranjan Vaid, Head, Public Relations, Internal Communication and CSR, Bharti Airtel Ltd, and Ms. Ritu Nag, Head, Media and Communications, Max Hospital, Mohali.
The session was moderated by Chapter Chair Mr. Aneesh Bhanot while Vice President North Ms. Renuka Salwan talked about the latest initiatives of PRCI.
The panelists and participating professionals discussed the pros and cons of hiring a large, national or a boutique agency. 
Mr. Priya Ranjan Vaid and Ms Ritu Nag then explained criteria and focus areas a corporate should look for when hiring a PR Agency, besides discussing the appropriate time an organisation should opt for an external PR agency. According to Mr. Aneesh Bhanot, Chairman, PRCI Chandigarh Chapter, “the session was highly informative and helped upgrade the knowledge and skills of the PR fraternity. It would help the PR industry to grow and develop further in the region in a structured, and professional manner.”
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