In a communication received from President B N Kumar, Public
Relations Council of India (PRCI) shall be observing 1st July as Daughters Day, which is the birthday of
Kalpana Chawla, the Indo-American astronaut.
This year our focus is on
#shakti4beti communication for Beti Suraksha that is in consonance with the Government of India's initiative of Beti Bachao, Beti Padhao.
The PRCI has planned a three pronged campaign:
2. #shakti4beti social media
campaign. PRCI already started twitter account and facebook page with this #.
3. Finally, Daughters Day
events on
July 01 in which Chapters of PRCI across the Nation would be observing the same.